● POA：plan of Action 行动计划 ● DA: Detailing AID 宣传单页 ● POP:Point of Promotion 促销焦点广告 ● BATS:Brand Awareness Tools 品牌提示物 ●SWOT:Strengths,Weaknesses,Opportunities,Threats 优势、弱势、 机会、威胁 ● CSM:Core selling Message 核心促销语句 ● PDCA:Plan,Do,Check,Action 计划，执行，检查，行动循环 ● PR:Public Relation 公共关系 ● VIP:Very Important Person 重要人物，贵宾 ● OLS:Opinion Ldaders 学术带头人 ● ADR:Adverse Trial 药品不良反应 ● CT:Clinical Trial临床试验 ● OGP:Outcome Guarantee Program药品临床效果再验证试验 ● GMP:Good Manufacture Practice好的药品生产规范 ● GCP:Good Clinical Trial Practice 好的临床试验规范 ● Joint Call ： 协同拜访 ● Coaching Call: 辅导性拜访